M.A in Media & Communication Management

In this Master’s programme at the Macromedia University, you will specialise in media and communication management by developing a thorough understanding of the relevant theories, methods and tools you will need to work as a top manager in a leading position in the media industry.

In the broad curriculum, you will learn the theories of management and strategic business management and get an intensive overview of media management, brand management, PR and advertising and communication psychology. During your Master thesis in the last semester, you will be able to augment your knowledge and prove your expertise in your chosen topic.

The competencies you acquire during your studies are broadly diversified. With our focus on digital media and international orientation, you are able to understand and shape media in the overall context of the ongoing digital transformation. Beyond just understanding media, you are empowered to lead and manage media development projects and campaigns in a fast-paced environment.

By the time you graduate, you are ready to take on leading and upscale positions in the dynamic media world.

Program Structure

Macromedia University’s master’s programme offers various specialist courses that augment and expand student’s professional expertise. This approach delivers a robust understanding of the correlation between the different specialist departments in a media company and a clear insight into the workings of senior management and executives.